![]() For example, do you think Nike will ever stop running advertisements Apple will ever stop developing new products? Coca-Cola will stop placing new vending machines wherever possible? There is never a moment when somebody has ‘done all they can’, ‘reached everyone possible’, or ‘utilised every marketing channel’. The process of achieving omnipresence is endless (unless everyone knows who you are). They make these bare minimum marketing efforts and believe that they’ve done everything they can. Many marketers and business owners think sending out a few emails, posting a few videos on Facebook or Instagram, making some phone calls, writing a couple of blogs is enough. The more messages and mediums you control, the more power your marketing will have. This is why you must be aiming for omnipresence in order to get the most out of your advertising dollars. …and when your brand/offer is just one of those messages, it can be almost impossible for it to catch the attention of who your prospecting and get them to take action on what you're offering. Ads, texts, calls, emails, videos, notifications, banners, news stories newsfeeds, posters, etc There is no such thing as over-exposure in marketing, but being ‘over-exposed to’ is something that nearly all of us have to deal with every day of our lives.Įvery single day we are bombarded with 1,000’s of messages. Not for the average person, but for a brand it's very possible. You may ask, is it possible to be everywhere at the same time? Why? Because they are on every street corner…Over-Exposed Starbucks doesn’t have the best coffee but they dominate the industry owning 40% of the US coffee shop market and have a worldwide revenue of over $22 billion. Omnipresence is a term that is referred to as the ability to be present everywhere. If you can ensure this level of brand visibility in front of your potential customers, your company is poised for massive growth.In order to thrive in business, you must achieve omnipresence. The ultimate omnipresence goal is that your previous website visitors will see your brand everywhere online. You’re no longer a one-hit-wonder you’re the go-to roofing company when people think about roofing in your area. When a potential customer becomes “aware” of your brand because they’ve seen it enough to be recognizable, you start to become the “best known roofer” in your area. Once someone sees your brand for the first time online, you need to have many more touchpoints with that customer before they become fully “aware” of your brand. Maximizing brand impressions means that you need to make sure your roofing company is seen on all platforms all the time, targeting all potential customers, no matter where they are in the buying journey.Īnother word for this would be retargeting or remarketing. It’s time to step up your brand awareness after generating interest from maxing out your opportunities to get more leads. You will not grow if you do not take this approach. ![]() ![]() The more numbers you bet on, the higher your chance of being a winner. You need to be in as many of these as possible to up the likelihood of someone finding your roofing company. All of these are opportunities that can potentially generate a lead for your business. Referrals and door knocking can be other lead sources. Facebook is good for increasing brand awareness. Pay Per Click (PPC) Ads, Google Ads and Microsoft Ads are the most scalable and high-quality lead sources. Search Engine Optimization (SEO), being ranked in Google Maps and Google Organic Search are two lead sources. You should always have 5-7 incoming lead sources when doing online and offline marketing. This is why when it comes to being “omnipresent” you need to max out all of the potential sources that you can get a lead from to have a better chance of getting that customer. Every place you have to make your business visible is an opportunity to get a lead.
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